Coffee Marie
A beloved Kerala classic — light, crispy with a distinct coffee flavour.
Manufacturing & Export
From Kerala’s most-loved biscuits to bottled water in Dubai — products we make ourselves, for our shelves and the world’s.
What we make
Supply you can rely on.
Manufacturing and outsourcing bases across the GCC and India ensure timely and adequate availability of biscuits, bottled drinking water and edible oil on the retail front.
Craze Biscuits is part of the Group’s FMCG portfolio, carrying forward AZCCO Global’s vision of building quality food brands from India for consumers around the world. In the UAE, I-Cool is among the finest bottled drinking waters available.
Biscuits & cookiesBottled waterEdible oil
Brand 01 · Craze Biscuits
A Kerala legend, reborn.
Born in 1985, Craze captured the hearts of millions with its unmistakable crunch and a legendary jingle, becoming one of Kerala’s most trusted biscuit brands for a generation.
AZCCO Global acquired Craze in 2021 and relaunched it with renewed vision, modern production capabilities and a global outlook. Since its renaissance, Craze has rebuilt a strong and growing presence across South India and is entering international markets — under the vision “Made in Kerala, Made for the World.”
40+Years of heritage
1.5LSq ft factory
15Products
6Markets
Manufacturing excellence
One of the largest food and confectionery factories in Kerala.
Craze is made at a 1.5 lakh sq ft, state-of-the-art facility at the KSIDC Industrial Park, Kinalur, Kozhikode — operating to the highest standards of hygiene, consistency and automation, and producing varieties from cardamom and butter cookies to cream and health biscuits.
- 01Automated 1.5 lakh sq ft facility
- 02International food technologists overseeing every batch
- 03Premium-quality ingredients, from real butter to Kerala cardamom
- 04Exporting to the UAE, Saudi Arabia, Bahrain, Qatar and Kuwait
Milestones
- 1985Craze is born in Kerala — and its jingle becomes a legend.
- 2021Acquired by AZCCO Global and relaunched.
- Dec 2022New factory inaugurated by Kerala Chief Minister Pinarayi Vijayan.
- Aug 2023Industries Minister P. Rajeeve launches Chocorocky and Bourbon.
- Nov 2023Malayalam cinema legend Mohanlal joins as brand ambassador.
- Jan 2026Debut at Indusfood 2026, Asia’s largest food trade exhibition.
The Craze range
Find your craze.
Marie, cookies, digestive, milk, cream and signature biscuits — crafted in Kerala with premium ingredients.
Full range on crazeproducts.com
Cardamom Fresh
Authentic Kerala cardamom flavour.
Crispy Day Butter
Crunch and richness that melts in your mouth.
Crispy Day Cashew
Nutty, crunchy deliciousness.
Fitbite
High in fibre, light in taste, big on nutrition.
Classic Marie
A biscuit generations of Kerala families have loved.
Caramel Fingers
A distinctive caramel-flavoured finger biscuit.
Arrowroot
Delicately thin, subtly flavoured — ideal for all ages.
Milkrunch
Loved by kids and adults alike for its crunch.
Cream Fantasy Orange
Orange cream in an embossed biscuit shell.
Bourbon
The classic chocolate cream sandwich.
Chocorocky
Bold chocolate biscuit with a satisfying crunch.
Coconut Fresh
The tropical flavour of real coconut.
Choco Brownie
Intense chocolate with a soft, decadent finish.
Choco Waffle Cones
Bite-sized cones filled with chocolate.
Brand ambassador
Chase your craze.
Mohanlal, the legend of Malayalam cinema, brings the Craze story to audiences across India and the Gulf.
Visit crazeproducts.com
Distribution
Become a Craze channel partner.
We are expanding our distributor and retail network across India and internationally. Join a fast-growing heritage brand with proven consumer demand.
Get in touch
Brand 02
I-Cool Bottled Drinking Water
Pure, refreshing drinking water produced in Ras Al Khor, Dubai, by Universal Amoled General Trading — delivered free across the UAE.
UAE free delivery
Contact
Manufacturing enquiries.
India
Craze Biscuits
Factory & head office · A brand of AZCCO Global Ventures Pvt. Ltd.
United Arab Emirates
I-Cool Bottled Drinking Water
Free delivery across the UAE: 056 505 0325 · 04 252 1933
- Tel
- +971 4 252 1933
- Fax
- +971 4 252 1932
- icool@universalamoled.com
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